Red Leaf Strategies

Building growth through strategy, partnerships, data, and what’s next.

I believe in building real businesses – products, partnerships, and revenue that last. But growth isn’t about chasing parity. It’s about knowing today’s landscape and skating to where the puck is going.

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My Approach

Most companies treat sales, partnerships, product, data, and strategy as separate lanes. I don’t. I connect them, and that’s where advantage and true growth comes from.

Sales + Biz Dev: Building partnerships and deals that actually drive revenue.
Product + Data: Turning information into products and features customers will pay for.
Strategy: Setting direction that balances today’s realities with what’s coming next.

I don’t hand over decks, I help companies build. That means putting sales, partnerships, product, data, and strategy to work in ways that drive real growth. It’s not about chasing parity, it’s about using today’s assets to get ahead of where the market is moving.

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Partnerships & Business Development

Data & Product Strategy

AI as an Edge

Fractional Leadership & Advisory

About James

“I build growth by connecting sales, partnerships, product, data, and strategy. I help you skate to where the puck is going.”

James Shears has scaled businesses from $0 to $100M+, closed multi-million-dollar partnerships, and built products that stuck. He brings a builder’s mindset and a forward view of what’s next.

Why James?

I’ve done this before. I’ve done it at scale, in real markets, with real revenue. I bring the experience of building fast moving environments plus the vision to see what’s coming next.

Helped to scale businesses from $0 to $100+.
Closed multi-million dollar partnerships with leading platforms and publishers.
Built products that reduced churn by 20-40% and drove adoption.
Proven across startups and global brands like The Trade Desk, Nielsen, Conviva, and XR.

Don’t chase parity. Let’s build what’s next together.

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